this one blew up :)
042025 · marketing
SpurHacks
Social media strategy, content production, and campaign analytics for SpurHacks, Canada's largest hackathon.
993k+reel views
StrategyContentAnalytics
read the full story →a quick introduction
I studied computer science, then somehow ended up chasing the creative side too.
There isn't a clean split between the three. A marketing plan for a hackathon borrows the same instinct as a chord progression: what's the hook, and how fast do I get to it. A script that saves someone two hours a week gets the same satisfaction as a bridge that finally clicks. I'm early enough in all of it that most days still feel like practice, which is exactly why I keep showing up.
different tabs open, same brain the whole time.
selected
work
six stories ↓
2021 to 2026
012026 · software
My Rain Price Sync
Problem: weekly pricing was updated by hand. Solution: fully automated supplier price synchronization, running itself on a schedule.
- · 1,000 SKU updates per run
- · $0 monthly hosting cost
- · audit logs + weekly automation
pythonplaywrightopenpyxlshopify graphqlgithub actions
read the full story →
Ferni
Finance
052024 · marketing
Laurier Computing Society
End-to-end content creation for LCS: ideas, planning, filming, directing, editing, and posting short-form video across Instagram and TikTok.
a whole content engine, basicallyread the full story →
clack clack
062023 · ecommerce
The Mech Keyboards
A Square Online storefront built as a class project to practice configuring products, categories, pricing, and checkout for a mechanical keyboard store.
square onlinee-commerce
read the full story →creative practice
the other
half of me
photoshover to pull a frame
phone camera · street · people
visual art
Sketches, paintings, and small experiments. Where most of the design instincts come from.
the interviewee
an interview with myself
in her
own words
So, what do you actually do?
Honestly, three overlapping jobs that don't share one title yet. A given day might start with debugging a script before anyone else is awake, move into writing captions for a hackathon nobody's heard of yet, and end with re-recording the same vocal line for the fourth time because it's still not right. None of it is a hobby, exactly, and none of it is 'the real job' either. I'm early enough that everything still counts as reps, so I keep saying yes.
How did you get here?
I started in Computer Science because I liked solving puzzles. Then a club needed someone to run their socials, so I learned marketing by doing it live. Then I started writing songs because I had feelings and a laptop. None of it required permission, just showing up.
What keeps the desk warm?
matcha, alwaysa stack of booksheadphones ona plant or three
the long way round
a working
timeline
tap a year to open itthe toolbox
what i
build with
languages
pythontypescriptjavascriptsqljava
frontend
reactnexttailwind
backend
nodefirebasepostgres
automation
playwrightgithub actionsgraphql
analytics
pandasexceltableaugeopandasa/b testing
finance
vbamacrosfinancial accounting
marketing ops
notionagile/kanban
creative
premiereillustratorfigmacanva
the now page
right
now
updated whenever life changes, which is often.
buildinga portfolio that proves I can actually ship
learninghow to mix my own vocals without googling every step
applying tojunior software roles and the occasional marketing gig
releasingmy second single, eventually
obsessed withautomating anything I have to do twice
three things i keep telling myself
Ship the ugly version. Post the imperfect take. Finish the song anyway.
currently looking for
a junior dev role, marketing gigs for people who actually post, or an excuse to finish more songs.
say hello →mobina tooranisama · notebook № 01 · 2026