this one blew up :)
042025 · campaign
SpurHacks
Social media strategy, content production, and campaign analytics for SpurHacks, Canada's largest hackathon.
993k+reel views
StrategyContentAnalyticsA/B TestingFigma
read the full story →a quick introduction
I studied computer science, then somehow ended up chasing the creative side too.
Most of what I do splits three ways: building frontend interfaces, automating the tedious parts of a workflow, and running marketing campaigns that actually get seen. They lean on the same instinct more than you'd think, a landing page, a script that saves someone two hours a week, and a content calendar that hits its numbers all start with the same question: what's the fastest path to something that works. I'm looking for roles in frontend development, automation, or marketing, and I'm early enough in all of it that most days still feel like practice, which is exactly why I keep showing up.
different tabs open, same brain the whole time.
selected
work
six stories ↓
2022 to 2026
012026 · automation
My Rain Price Sync
Problem: weekly pricing was updated by hand. Solution: fully automated supplier price synchronization, running itself on a schedule.
- · 1,000 SKU updates per run
- · $0 monthly hosting cost
- · audit logs + weekly automation
pythonplaywrightopenpyxlshopify graphqlgithub actions
read the full story →
Ferni
Finance
052024 · content
Laurier Computing Society
End-to-end content creation for LCS: ideas, planning, filming, directing, editing, and posting short-form video across Instagram and TikTok.
a whole content engine, basicallyread the full story →
clack clack
062023 · store
The Mech Keyboards
A Square Online storefront built as a class project to practice configuring products, categories, pricing, and checkout for a mechanical keyboard store.
square onlinee-commerce
read the full story →creative practice
the other
half of me
photoshover to pull a frame
phone camera · street · people
visual art
Sketches, paintings, and small experiments. Where most of the design instincts come from.
the interviewee
an interview with myself
in her
own words
So, what do you actually do?
Two disciplines: software development (frontend, automation, AI-assisted workflows) and social media marketing (strategy, content production, analytics). More detail on each under Work and Marketing.
How did you get here?
Computer Science first, because I liked solving problems. Then a club needed someone to run their social accounts, so I learned marketing by doing it. Music came later, on the side.
the long way round
a working
timeline
tap a year to open itthe toolbox
what i
build with
languages
pythontypescriptjavascriptsqljava
frontend
reactnexttailwind
backend
nodefirebasepostgres
automation
playwrightgithub actionsgraphql
ai workflows
claude codeai-assisted documentationworkflow automation
analytics
pandasexceltableaugeopandasa/b testing
finance
vbamacrosfinancial accountingprobability & statistics
marketing ops
notionagile/kanban
creative
premierecapcutillustratorfigmacanva
currently looking for
a role where tech, process, and communication actually overlap.
say hello →mobina tooranisama · notebook № 01 · 2026