the marketing side
Social strategy, content production, and the tools that keep it organized.
1.4M+ combined views across campaignscase studies
Social strategy, content production, and weekly analytics review for Canada's largest hackathon: 23 reels, one hitting 816K+ views, 2,279 applications before registration closed. Also worked directly with the team's graphic designer in Figma, writing copy for story and feed graphics.
Owned the full content pipeline end to end: concepts, filming, directing, editing, and posting across Instagram and TikTok for a Gen Z CS student audience.
how i organize it
notion
Every campaign runs through a Notion kanban board: idea → drafting → scheduled → posted. Content, assets, captions, and ideas live as cards on the same board, so nothing ships twice and nothing sits forgotten in a group chat.
figma
As Marketing Coordinator at Konfer, I worked directly with the team's graphic designer in Figma, writing copy and editing layouts for SpurHacks story and feed graphics using their template system.
the toolkit
strategy & ops
design collaboration
production
analytics
if you're hiring for social media marketing,
let's talk about your next campaign.