SpurHacks

The problem

In shortScreens

Make more of what people share, and don't get attached to what you assumed.

SpurHacks is Canada's largest in-person hackathon by project submissions: three days, four floors of the old BlackBerry campus in Waterloo, and 1,400+ attendees. Before any of that, students had to hear about it and apply. That was my part.

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Campaign graphics shown in frames. They were made in Figma with the team's graphic designer.

What I did

1. Planning

   A week-by-week content calendar: awareness, then interest, then the registration deadline.

2. Making

   Produced and edited short-form reels. Recaps, team moments and behind-the-scenes clips did the most.

3. Graphics

   In Figma with the team's graphic designer, writing copy and editing layouts in their templates.

4. Reading the analytics

   Pulled Instagram analytics weekly: reach, non-follower share, shares and saves.

5. Changing course

   Dropped formats that plateaued at 2,000 to 4,000 views, and made more of what people shared.

6. On site

   Worked with the 100+ person volunteer team on event-day logistics and communications.

Results

What I learned

• SpurHacks (opens in a new tab)
• Konfer (opens in a new tab)

Properties