the full story

about

BSc Computer Science · Wilfrid Laurier University · Toronto, ON

software developer · social media marketer · musician, off the clock
Mobina Tooranisama
the interviewee
based inToronto, ON
studiedBSc Computer Science
atWilfrid Laurier University

I'm Mobina, based in the Toronto area. I finished my Computer Science degree at Wilfrid Laurier in 2024 and I'm early in my career: freelance software development, social media marketing, and music on the side.

My background is technical first, built on frontend development and automation before I ever ran a marketing campaign. Both jobs taught me the same lesson: understand a process before you try to improve it.

Right now that means shipping more, automating anything repetitive, and leaving less half-finished.

an interview with myself

in her
own words

So, what do you actually do?

Two disciplines: software development (frontend, automation, AI-assisted workflows) and social media marketing (strategy, content production, analytics). More detail on each under Work and Marketing.

How did you get here?

Computer Science first, because I liked solving problems. Then a club needed someone to run their social accounts, so I learned marketing by doing it. Music came later, on the side.

What does your process look like?

Start with what can't go wrong, then work backwards. On a social feed, that's the post that would embarrass the organizers if it flopped. In code, it's the SKU that gets priced wrong and triggers an angry email. Everything else is detail.

How do you actually use AI, day to day?

For more than writing code. I use Claude Code to plan, build, and document software, and AI more generally to organize files, structure information, and break down tasks. I took a Coursera course on AI-assisted work to make it a deliberate skill rather than a shortcut. The output still gets checked by a human.

What are you looking for right now?

A role where technical skill, process, and communication all matter, not one where I leave half of what I know at the door. That's shown up as frontend development, automation, marketing, and coordination work between technical and non-technical teams.

What's something people get wrong about you?

That mixing code and marketing means I haven't picked a lane. Every reel I've edited made me a better UI designer, and every bug I've debugged made my captions tighter. Music stays separate, something I do for myself.

lessons so far

how i
think

If I need a tutorial to explain my own app, I'm not done yet.

Usability gets tested before launch, not after.

A post nobody saves didn't work, however much I liked making it.

Vanity metrics don't count.

A song only counts once it's finished and out, not sitting in a folder.

Shipping matters more than polishing forever.

that's the long version.

if you want the conversation, say hello.

emaillinkedingithubinstagrampinterestspotifysubstackcreative site

off the clock

the rest
of me

the things that don't go on a résumé
alwaysmatcha, before anything else
recordingvocals at 1am when the building's finally quiet
readinga stack taller than the to-do list
noodling onpiano, self-taught and still a little rusty